March 26, 2024

DAZN redefines global sports performance with Zensai’s Human Success Platform

DAZN logo
“We’ve moved from abstract conversations about performance to real data. For the first time, I’ll be able to see 4,900 development goals across our people, in real-time. That’s huge.”
Josh Briggs, Head of People Development
DAZN

DAZN Achieves Success with Zensai

DAZN is a global sports media company, delivering live and on-demand content. Their innovative approach to compliance and training helped achieve ISO27001 certification and boost employee engagement across 2,500 staff.

3x
increase in course enrolments within five weeks of launch
167 %
more employees actively seeking learning and development opportunities
5x
higher platform engagement
65 %
of employees established personal development goals
50 %
alignment between goals and business objectives (from 0% before launch)
85 %
of goals now captured (up from 10% using spreadsheets)
44 %
of employees completed a check-in organically
867
unique recognition @mentions

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The Challenge: Scaling Performance Without Losing Focus

DAZN, a global sports streaming powerhouse with over 5,000 employees and contractors across more than 200 markets, was scaling rapidly but lacked the internal structure to support long-term performance enablement. Performance management was fragmented, often living in spreadsheets, and goal-setting was discussed but rarely tracked. With a mobile workforce, including production crews at live events, traditional learning platforms couldn’t meet people where they were. Leadership needed better visibility into goal-setting, performance, and how learning could drive growth.

 

Solutions Delivered: Launching the Learning Zone & Performance Zone

DAZN had already implemented Learn365 for onboarding and compliance training. When Zensai introduced Perform365 and Engage365, DAZN expanded their partnership to create a unified internal system:

  • The Learning Zone: Seamless, Learn365-powered learning and development
  • The Performance Zone: Goal-setting, performance tracking, and talent mapping with Perform365
  • Ongoing feedback, check-ins, coaching, and recognition through Engage365
  • Fully embedded within Microsoft Teams, SharePoint, and mobile—tools the workforce already uses

“What sold us was how accessible it is. We’ve got camera crews, editors, producers—people working in trucks at football matches and boxing events. They don’t have time to chase logins. Now, they can do a quick check-in or access learning content directly from their phones.”
— Josh Briggs, DAZN

DAZN also aligned Zensai’s Human Success model with their internal performance philosophy: Act: Ambitions, Conversations, Take Charge. The system helped bring this powerful but previously abstract model to life.

Value Achieved: A Foundation for Growth and Real-Time Talent Intelligence

Since launching Learn365 and expanding to the full Human Success Platform with Perform365 and Engage365, DAZN has seen a clear cultural shift toward accountability, structure, and clarity:

  • Real-time goal tracking across the global workforce, with separate goals for learning and performance
  • Structured check-ins and feedback loops across all departments
  • Embedded learning in Microsoft Teams for on-demand access, even for non-desk workers at live sports events
  • Audit trails, clear standards, and evidence of impact for bonuses and promotions, replacing gut feeling with data-driven decisions

“Previously, bonuses and promotions were sometimes based on gut feeling. Now, we have audit trails, clear standards, and actual evidence of impact.”
— Josh Briggs, DAZN

 

Lessons Learned

  • Change management matters: Minimising disruption and embedding new tools into familiar workflows accelerates adoption.
  • Accessibility is key: Mobile-friendly, integrated platforms drive engagement, especially for a dispersed workforce.
  • Data quality underpins success: Clean, consolidated people data is essential for accurate tracking and analytics.
  • Manager enablement is vital: Supporting managers with frameworks and standards improves feedback and recognition.
  • Goal alignment requires leadership: Clear organisational KPIs and cascading goals boost alignment and accountability.
  • Recognition fuels culture: Embedding recognition in daily workflows increases morale and engagement.
  • Continuous improvement is ongoing: Success comes from regularly refining processes and focusing on meaningful usage.

 

Vision

DAZN’s next focus is turning insights into action—using performance data to reward success fairly, identify skills gaps, future leaders, and critical roles. The long-term impact is a data-rich ecosystem supporting better decisions across teams, regions, and business units.

“We’re not just tracking training or check-ins. We’re tracking impact. That’s the difference Human Success makes.”
— Josh Briggs, DAZN

Zensai’s Customer Success team remains a trusted partner, helping DAZN shape strategy, simplify rollout, and stay aligned to what success looks like.

DAZN is redefining performance, both on and off the field. Discover how top organizations are integrating learning, engagement, and performance to create learning that outperforms. Book a demo today.