Quick facts about Marcus Evans Group: 
- Industry: Event Services
- HQ: Dublin, Ireland
- Web: marcusevans.com
Marcus Evans Group is a renowned global business intelligence and training organization, dedicated to delivering high-quality strategic learning experiences to business leaders worldwide. To better serve their international teams, Marcus Evans Group sought an LMS solution to enhance accessibility, streamline training processes, and significantly improve training completion rates.
Challenge: Achieving easy access to learning
Initially, Marcus Evans Group faced significant challenges in ensuring consistent, easy access to learning for their global teams. Although their training programs were well-regarded, “not being readily available for everyone was something that was not great in how we did things,” said Ubed Mohammad, Global Head of Learning and Development at Marcus Evans Group.
Consequently, improving training completion rates and providing strategic learning experiences became critical objectives.
“We operate on a very high urgency and we are known for our client experience and the Learn365 team has been able to meet that.”
Ubed Mohammad, Global Head of Learning and Development, Marcus Evans Group
Solution: Implementing a strategic learning experience with Learn365
Furthermore, Marcus Evans Group selected Zensai’s Learn365 LMS due to its intuitive ease of access, straightforward installation, and deep integration capabilities with Microsoft 365 tools. Specifically, the LMS’s integration allowed for a seamless and rapid deployment within their existing Microsoft environment.
Mohammad highlighted:
“The reason why I chose to work with Learn365 was the ease of access and how easy it is to install.”
Additionally, dedicated customer success managers and technical specialists offered personalized support, further enhancing their strategic learning capabilities.
Results: Improved training completion by 200%
As a result of adopting Learn365, Marcus Evans Group experienced immediate and measurable benefits:
- Went from 10% to 60% in training completion rates, significantly boosting overall employee engagement and knowledge retention.
- Grew course registrations from 2,000 to over 5,000, reflecting greater accessibility and enthusiasm for learning opportunities.
- Establishment of a centralized, cohesive learning approach crucial for their geographically dispersed workforce.
Mohammad emphasized this success, noting:
“Learn365 has been a game changer in bringing all diverse groups of businesses together through the central learning and development approach that we’ve started.”
Features Marcus Evans Group appreciates most:
- Intuitive, user-friendly access promoting strategic, blended learning experiences
- Seamless integration with Microsoft 365, enabling installations in just a few clicks
- Personalized support with dedicated customer success managers and technical specialists
Integration in action: Enhancing training efficiency with Microsoft Tools
Notably, Marcus Evans Group extensively leverages Learn365’s robust integration with Microsoft Teams and Office 365. One of the main benefits of having an LMS for Microsoft is that it significantly streamlines onboarding and continuous training processes.
“That integration with Microsoft really made it a few clicks to install the system,” remarked Mohammad, underscoring the simplicity and effectiveness of this collaboration.
Future: Continued enhancement of strategic learning
Looking forward, Marcus Evans Group plans to further enhance its global learning strategy with Learn365. Specifically, continuous strategic learning initiatives and advanced reporting capabilities will empower the organization to consistently improve training effectiveness, maintain high engagement levels, and further boost training completion rates.
Mohammad confidently states:
“Learn365 has been a key element in driving that blended learning and also the follow-up trainings that we do within employee onboarding.”
See the full story in action!
Marcus Evans Group’s success with Learn365 highlights the transformative impact of effective learning and development strategies. But don’t just take our word for it—watch the full customer story video and discover firsthand how they achieved these impressive results.