Let’s talk about grit, ambition, and rewriting the rules. Zensai is thrilled to launch Cranked Up, a raw and inspiring docuseries that takes you inside the world of Team Sydbank Quooker Njord Law—Denmark’s fearless women’s cycling team. These women are not just racing, they’re fighting for recognition in a sport that hasn’t always made room for them. And trust me, their story is one you don’t want to miss.
Here’s the deal: Cranked Up isn’t your typical sports series. It’s about more than just the races. It’s about the blood, sweat, and tears that go into chasing a dream. It’s about being the mentor you never had, as Olympian Michelle Andres puts it. “We want to be the role models that we never had ourselves,” she says. That’s the kind of energy this team brings—relentless, unapologetic, and deeply inspiring.
Launching alongside the men’s Tour de France, Cranked Up shifts the spotlight to women’s cycling, a space that’s been overlooked for far too long. Through the series, you’ll see the highs and lows of their journey—from grueling training sessions to building a community that believes in them. It’s a front-row seat to what happens when talent meets tenacity.
For Zensai, this project is personal. We’re all about Human Success—whether it’s in the workplace or on the road. And this team’s story? It’s the perfect example of what happens when people believe in their purpose and push boundaries. As I’ve said before, “Cranked Up isn’t just about cycling, it’s about rewriting the story of what’s possible for women in sports.”
The series has already been compared to Welcome to Wrexham for its underdog spirit and behind-the-scenes access, but this one’s got its own twist: a powerful focus on women defying expectations. It’s raw, emotional, and packed with cinematic visuals that’ll keep you hooked.
Torkil Høg, the team’s manager, sums it up perfectly: “You spend a lot of your spare time on a cycling team like this, but being just a tiny part of the development of all the talented riders makes it all worthwhile.” That’s the kind of passion driving this project.
So, what’s next? Weekly episodes that’ll have you cheering, crying, and maybe even hopping on a bike yourself. This summer, let’s celebrate women writing their own legacy in sports. Watch the trailer, follow the journey, and get ready to be inspired. Because when women rise, we all win.
Let’s go. 🚴♀️
