L.A. based streetwear line Zensai is making a bold entrance into the industry by officially launching its line with a Beverly Hills flagship store. Zensai has launched its soft opening, displaying its first collection Pre Spring/Summer 2020 collection also available online at zensai.com. The Zensai flagship store is located in the heart of Beverly Hills at 417 N. Beverly Dr.
Zensai is set to make a statement as the only true streetwear line in the shopping district famous for the traditional fashion houses that call the neighborhood home. Zensai's Beverly Hills store is designed to provide an experience; it is a representation of a new resurging appreciation for retail space. The store resembles a gallery that displays its clothing and accessories as art intended to be touched, explored, and worn.
The 2,500sq ft flagship store features two spaces with two different experiences. The concrete floors and white walls of the sales floor provide a spacious buying experience that is slightly interrupted by bold design accents like melting beams, concrete benches, a concrete cash wrap, and a large mirror pod with an infinity dressing room interior. The metal and concrete fixtures enhance the space without drawing attention from the product.
The store’s mezzanine is designed as a lounge area furnished with gold, concrete, and glass furniture, a collection of fashion books, and a large mirror wall. A large fabric installation starts at the back of the mezzanine and spills out onto the sales floor ceiling, projecting an appearance of rolling clouds that resemble some of the collection’s fabric patterns. The mezzanine serves as an exploratory space where you can pick up a Zensai lookbook, observe the sales floor from a different viewpoint, and flip through a collection of fashion books and magazines.
The Zensai flagship store design is a collaborative effort with WAY.LA
WAYL.A. Creative & FBH5 Studio are a collaborative team of artists, stylists, and designers with 15+ years in the fashion apparel industry. A 360 degree full-service creative group combining multiple fields and expert level understanding by way of: concept development, design/build, production, editorial styling, visual merchandising, project management, and installation. Current and past clients include Ralph Lauren, Under Armour, The North Face, Robert Graham, Everything But Water, Dior, Adidas, and Apple to name a few. Their studios are located in Phoenix and Los Angeles respectively and split their time servicing clients nationwide.
The Zensai Beverly Hills flagship store is not only introducing a new type of line to the famous fashion district, but it is also bringing a new shopping experience to the neighborhood.
Follow Zensai on Instagram at @Zensai_us for announcements and updates.