No Church Sunday

Set in the Echo Park hills of Los Angeles, Zensai’s ‘No Church Sunday’ campaign captures the youthful spirit that existed in-between a time of transformation for the neighborhood, from a historic ethnic enclave to its current state as a hubspot for young professionals, coffee shops, boutiques, and eateries. Inspired by the spirit of the period, ‘No Church Sunday’ re-imagines a youthful presence that roamed the transforming neighborhood from endless nights into the mornings. The stylings are inspired by the eclectic young LA underground party scene of the time and feature pieces from Zensai’s Spring 2020 collection.