eBooks • October 6, 2025

Download: ATD x Zensai Report – The Future of Evaluating Learning and Measuring Impact

download-atd-evaluating-learning-and-measuring-impact

Unlock the latest insights on how organizations are evaluating learning and measuring the impact of learning and development. Discover actionable strategies to improve skills, align objectives, and address the challenges facing talent development today.

What’s inside the report?

Executive summary: Get a concise overview of the current state of learning evaluation and why it matters more than ever in evaluating learning.

Key findings:

  • Most organizations excel at communicating the impact of learning, but few use data to drive business decisions when assessing learning effectiveness and evaluating learning practices.
  • Surveys and informal conversations are the most common data sources, but advanced measures like behavior change are less frequently tracked.
  • Artificial intelligence (AI) is expected to positively transform measurement and evaluation, with a growing need for data analysis skills in the context of evaluating learning.

In numbers:

  • 66% believe demonstrating the financial benefits of talent development will become more important in the next two years.
  • Only 4% rate their organization as excellent at using learning data for business decisions related to evaluating learning outcomes.
  • 28% expect AI to have an extremely positive impact on learning measurement.

Action plan for evaluating learning: Practical steps to benchmark your organization’s efforts and improve your evaluation strategy to enhance learning assessments.

Why download this report?

  • Benchmark your organization: See how your learning and development practices in evaluating learning compare to industry standards.
  • Drive real change: Learn how to connect learning outcomes to business performance and strategy.
  • Prepare for the future: Understand the growing role of AI and data skills in talent development.
  • Expert advice: Benefit from best practices and recommendations from leading professionals in the field.

Who should read this?

  • L&D and HR leaders seeking to demonstrate the value of learning initiatives, especially those focused on evaluating learning programs.
  • Talent development professionals wanting to improve evaluation skills.
  • Business leaders interested in aligning learning with organizational goals.

About ATD

The Association for Talent Development (ATD) is the world’s largest professional body for talent development, providing research, resources, and standards to empower professionals globally. Learn more at TD.org.

Ready to truly understand the impact of learning?

Download the full ATD x Zensai Report: The Future of Evaluating Learning and Measuring Impact to access in-depth analysis, practical tools, and resources to help your organization succeed in the evolving landscape of learning and development.